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Archive for the 'CBS' Tag

Moving pictures: Video ads invade print media

August 19th, 2009, 6:24 pm by Jayson Peters

Entertainment Weekly subscribers in New York and Los Angeles will get a little hipper when they open up their Sept. 18 issues. That’s because they’ll be the first ever to watch a video ad embedded in a print publication.

CNET News (a CBS publication) has a report on the technology behind the groundbreaking advertisement, which will promote CBS’ fall TV season in concert with Pepsi Max soda:

quotemarksThe screen, which is 2.7 millimeters thick, has a 320×240 resolution. The battery lasts for about 65 to 70 minutes, and can be recharged, believe it or not, with a mini USB cord–there’s a jack on the back of it. The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate.

Run! The walls of reality are breaking down!

Posted in: Technology • • • • • | Post a Comment »

Revenge of the nerds?

July 16th, 2009, 5:25 pm by Jayson Peters
Jim Parsons

Jim Parsons (CBS)

Jim Parsons, who plays neurotic theoretical physicist Sheldon Cooper in The Big Bang Theory on CBS, was nominated Thursday for the Emmy award for best lead actor in a comedy series.

“No! … This is some sort of trick fest,” said Parsons, who was helping to announce the nominations for the Sept. 20 ceremony.

“I feel a little dreamlike right now,” Parsons said later, according to The Associated Press. You can watch him talk about the nomination — his very first — on The Early Show.

He will no doubt celebrate by playing Rock-Paper-Scissors-Spock-Lizard, indulging in Vintage Video Game Night or sorting his cereal numerically by fiber content.

UPDATE: More thoughts on the Emmy nominations to come. … The nerd rage is rising …

Posted in: Television • • • • | Post a Comment »
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