Infogrames Entertainment, the French parent company of legendary video game maker Atari, is changing its name to Atari to take advantage of the better-known brand name, The Wall Street Journal reports. The company just posted mounting net losses over last year and could use a new identity.

Just this past December, Infogrames acquired Cryptic Studios, the developer behind the upcoming roleplaying games Champions Online and Star Trek Online.

The financial report also reveals for the first time an expected release date for Trek Online: It’s due out by the end of Atari’s fiscal year, which is March 2010. Read the rest of this entry »