Did you hear the one about how Pizza Hut is going to change its name to simply “The Hut?”

Well, it isn’t true. At least, it isn’t the whole truth: The company has been test-marketing a secondary brand, dropping the word “Pizza” from its logo in some cases as it expands its menu and tries to appeal to a younger, more mobile generation. Mobile as in mobile phones. As in texting.

When will executives be able to embrace technology without being so totally in awe of it that it must define everything they do? Read the rest of this entry »