Online broadcasters Hulu and TV.com are charging more for commercials online than during traditional network showings. Television advertisers usually pay $20 to $40 per thousand viewers. Hulu charges $60 per thousand viewers for a commercial during online broadcasts of “The Simpsons“. It makes sense given the rise of home digital video recorders that allow viewers to easily skip over all advertising. Online viewers are much more of a captive audience and thus more likely to actually watch the commercial.

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